Cookie Policy
What are cookies?
Cookies are small text files placed on your device when you visit a website. They help the site function, remember your preferences, and (where you allow it) measure how the site is used.
The cookies we use
| Category | Consent required? | Purpose / examples |
|---|---|---|
| Essential | No — needed for the site to work | Security, load balancing and basic session function. These are always on because the site cannot work properly without them. |
| Analytics | Yes — only with your consent | Understanding how visitors use the site (pages viewed, time on site, traffic source) so we can improve it. |
| Marketing | Yes — only with your consent | Measuring whether our Google Ads lead to enquiries (Google Ads conversion measurement). We do not currently run retargeting. |
Our current position
We use Google’s tag (gtag.js) to measure whether our advertising and website lead to enquiries: Google Ads conversion measurement and, where enabled, Google Analytics 4. It runs in Google Consent Mode v2, which defaults every advertising and analytics signal to “denied”. Until you click Accept, no advertising or analytics cookies are set; Google may receive limited, cookieless signals (for example that a page was viewed or an enquiry was sent) that it uses only in aggregate to model results. If you accept, Google Ads and Google Analytics cookies (such as _gcl_au, _ga and _ga_*) may be set for up to 13 months. We also record which contact buttons are used (call, WhatsApp, email) and whether the live voice demo was started, without recording what you say to it here. You can change your choice at any time by clearing this site’s data in your browser; the banner will then ask again. Withdrawing consent does not affect processing that was lawful before you withdrew it.
Managing your cookies
You can accept or reject non-essential cookies using the banner shown when you first visit. You can also control or delete cookies through your browser settings at any time — most browsers let you block or remove cookies via their privacy or security menu. Blocking essential cookies may affect how the site works.
More information
For how we handle personal data generally, see our Privacy Policy. For independent guidance on cookies and online privacy, visit the Information Commissioner's Office at ico.org.uk.