01October
Paper returns close.
The first "is mine in?" wave — and the first switchers, as late filers discover their accountant isn't picking up.
Call pressure
Building
For UK accountancy practices
Your front desk, open 24/7.
Your advice, still yours.
Round the clock
Phone and WhatsApp receptionists that take the front-desk work off your team, then hand every enquiry over with the brief already written. Live in seven days.
Personalised for ·
Built & supported in the UK
ICO registered · ZC214289
Your team stays in control
08:12
H
Harriet · Ledger & LaneAnswered in 2 secondsLedger & Lane, Harriet speaking. Are you a new client, or already with us?
New. I've just set up a limited company.
Congratulations. Would a free 30-minute consultation suit? Tuesday 10:30 in person, or a video call?
Tuesday 10:30 works.
Consultation booked · brief sent
WhatsApp confirmation on its way
Call answeredConfirmed on WhatsAppMonday, 08:12
The season nobody gets a quiet week
Two numbers.
One pattern.
31 January
475,722 returns filed on the last day.
Every one of them is a client who needed something that week — and most of them rang somebody to get it.
HMRC, 3 February 2026February
About a million missed it.
A lot of them are typing "accountant near me" right now. The first practice that actually answers the phone wins them.
HMRC estimate, 3 February 2026That's the week this is built for
Every call answered. Every brief written.
A receptionist that never clocks off, hands everything to your team, and never gives advice.
Your receptionist
Your front desk,
run like your best person runs it.
Choose the voice, the name and the manner. We set it up on your practice, so every caller gets the welcome your best receptionist would give.
- Choose the voiceBritish voices, warm to formal. Name it whatever suits your practice.
- Teach it your practiceYour services, hours, who handles what, and how you like things said.
- Set the rulesWhat it never says, when it hands over, and who gets the brief.
Talk or type · about two minutes
Receptionist set-up · Ledger & Lane
Voice
HarrietWarm
OliverCalm
AmeliaBright
JamesMeasured
Greeting
“Ledger & Lane, Harriet speaking. How can I help?”
Manner
FormalFriendly
Knows
Your servicesOpening hoursWho handles whatFee policy
Hands to
Alex · accounts & taxSam · payrollA partner
Never
Gives advicePromises a feeTakes bank details
Live on your numberOverflow + out of hours
Tells callers the call is recorded, says it's AI if asked, and never gives tax, accounting or legal advice. It takes the details and arranges for your team to advise.
WhatsApp, 24/7
Your clients already live on WhatsApp.
Now your practice does too.
Sunday · 22:47
01
Clients message any time
A photo of an HMRC letter at ten to eleven on a Sunday. One familiar place, at any hour.
02
Replied in seconds
It acknowledges, asks the one question that matters, and sets an honest expectation.
03
Your team takes over
A written brief lands in the shared inbox: who, what, how urgent, which team. Nothing lost in someone's personal phone.
04
Opted-in clients get reminders
Callbacks, deadlines, documents outstanding. Approved templates only, and STOP works instantly.
Documents always go through your approved client portal, never through WhatsApp or the call.
Your systems, connected
Fits around how your practice works.
Nothing to rip out.
The first thing every practice owner asks is "what do we have to change?" Almost nothing. MotionFlow sits in front of the phones you already have and hands the work into the tools you already use.
What doesn't change
- Your phone number. Callers dial what they've always dialled.
- Your practice software. We hand into it; we don't replace it.
- Who gives the advice. Your qualified team — always.
- Where client data lives. Your systems, your portal, under a DPA with you.
What does
- Every call answered — nights, weekends, deadline week.
- Enquiries arrive as briefs, not voicemails to decode.
- Consultations book themselves straight into the diary.
- You see everything that happened, at 8am, in one email.
01Where enquiries arrive
Your existing phone numberNothing changes for callers. Overflow and out-of-hours simply route to the front desk.
WhatsAppYour business number, or one we provide. Photos of letters, quick questions, missed-call follow-ups.
Google Business Profile & websiteThe "Call" and "Message" buttons people tap after a search land here too.
02What the front desk does
MotionFlow front desk24/7
1
Answers in two secondsEvery call and every message, including 31 January at 11pm.
2
Works out who's callingNew client, existing client, HMRC letter, payroll starter, supplier, wrong number.
3
Books, routes or flagsConsultation into the diary. Query to the right team. Urgent marked urgent.
4
Writes the briefWho, what, when, which team — ready before your people pick up.
03Where it lands — your tools
Your diaryConsultations appear in Microsoft 365 or Google Workspace calendars, with the brief attached.
Your practice softwareBriefs and tasks into IRIS, Karbon, Digita/Onvio, TaxCalc or BrightManager — whichever you run.
Bookkeeping queriesInvoice and VAT questions tagged for the team that lives in Xero, Sage or Dext.
The 8am digestEverything that happened overnight, in one email to the partners.
Before anything connects, we check:software edition
API access on your plan
calendar permissions
approved data fields
who owns which workflow
Logos belong to their owners and are shown for scoping only. Connections depend on access, versions and permissions and are confirmed with you before anything is built. No vendor partnership is implied.
Every morning at 8
Every enquiry tracked.
One email, before the first coffee.
While your team slept, the receptionists worked. At 08:00 the partners get one email: what came in, what's booked, and what needs a human today. Nothing to log in to.
- Overnight, in one lineCalls, WhatsApps, enquiries, consultations — counted, not guessed.
- Flagged by urgencyHMRC letters and hot leads at the top. Routine routed quietly to the right team.
- Every brief attachedWho, what, when, which team. Your people start the day already briefed.
Front desk digest — Tuesday 20 JanuarySent 08:00
MFMotionFlow → the partners, Ledger & Lane · overnight 18:00–08:00
0
Calls0
WhatsApps0
New enquiries0
ConsultationsOvernight activity · 40 contacts · 18:00 → 08:00
18202200020405060708
Needs a human today
Hot lead. Dental group, three practices, switching firms. Consultation Thu 11:00.
Urgent. HMRC letter from an existing client, Sun 22:47 — Alex's team, 9:00 callback booked.
Routed. Two payroll starters, one VAT query, one "has my return gone in?" — no partner needed.
Quiet. No complaints, no missed callbacks, two Google reviews requested.
Illustrative digest for a fictional practice.
The numbers
What missed calls
really cost you.
Three sliders. Your practice. Every assumption is written underneath.
0
clients lost a year£0
in fees, every yearAssumes 6 in 10 missed callers don't ring back, and you'd win about 1 in 3 enquiries. Illustrative only; your proposal uses your real call data.
Get your practice's real figures →Deadline season
Your busiest calls arrive
when your team is busiest.
01 / 06
02December
Pay-through-PAYE cut-off.
A quiet month on paper. In reality: holiday cover, a thin team, and clients who want to know what they owe before January.
Call pressure
Thin cover
03January
Self Assessment, online.
475,722 returns filed on 31 January 2026; 27,456 in the final hour. Every one of them is a phone call your team can't take.
Call pressure
Peak
04April
Making Tax Digital, £30k wave.
From 6 April 2027, Making Tax Digital reaches qualifying income over £30,000. New enquiries spike; clients ring to ask what it means.
Call pressure
New-client surge
05July
P11D and P11D(b).
Payroll clients, same week, same question. Short, repetitive calls that eat an afternoon.
Call pressure
Steady
06July → August
Second payment on account.
Then the first MTD quarterly update lands in August. The year never quite resets — and neither do the calls.
Call pressure
Rolling
Dates from GOV.UK and HMRC as of October 2026. Not tax advice; verify for your clients' circumstances.
Seven days, not three months
Live in seven days.
First 7 days free.
01 / 04
Days 1–2
Listen
We map your phone setup, software, teams and handover rules. We agree what the receptionists may say — and what they never say.
Days 3–5
Shadow
The receptionists run alongside your team on real scenarios. Every brief is reviewed. Scripts are tuned to how your practice actually speaks.
Days 6–7
Live
Overflow and out-of-hours go live on your existing number. Your team keeps the off-switch and sees every enquiry in the 8am digest.
7 days
free
free
See if it works before you pay a penny. No migration, no new number, no training week. The trial runs on overflow and out-of-hours calls, under a data processing agreement signed before day one.
Start your 7 days →Your standards, always
Your team. Your rules.
Always in control.
Honest about being AI
Ask and they'll tell you. Callers hear that the call is recorded. No pretending to be a person.
Never gives advice
Tax, accounting, financial or legal questions go to a qualified person at your practice. The receptionist takes the details and arranges it.
Client data stays yours
Documents through your portal, not the chat. Processed in line with UK GDPR under a data processing agreement with you.
You hold the off-switch
Pause a line, change a script, pull a receptionist — your call, same day. A safety net for your front desk, not a compliance guarantee.
Before you start
A few sensible questions.
Updated
A phone and WhatsApp assistant that answers your practice's calls and messages in your name, 24 hours a day. It finds out who's calling and what they need, books consultations into your diary and hands your team a written brief. It runs the front desk; your accountants still give the advice.
Yes, whenever they ask. The receptionist says plainly that it's an AI receptionist, tells callers that calls are recorded, and passes anything sensitive or outside its brief to a person at your practice. You choose the greeting, the voice and exactly what it can and can't say.
No. They handle administrative enquiries only: who is calling, what they need, when they're free, and which team should pick it up. Tax, accounting, financial and legal questions are passed to a qualified member of your practice — the receptionist says so plainly and arranges the callback.
Usually, yes. Most practices start with overflow or out-of-hours on their existing number — nothing changes for callers. We map your phone setup and software before anything is built, then confirm exactly what connects and how. If something can't connect on your plan, we tell you before you sign.
Yes, where the client has opted in. Reminders use approved templates and your messaging rules — deadlines, documents outstanding, appointment confirmations. Clients can reply STOP at any time and it takes effect immediately.
Documents always go through your approved client portal, never through WhatsApp or the call. If a caller starts to read out bank details, the receptionist stops them and sends the secure link instead. Callbacks and transfers follow the handover rules we agree with you, and anything sensitive goes straight to a person.
Days one and two we listen and map your practice. Days three to five the receptionists run alongside your team on real scenarios and every brief is reviewed. Days six and seven overflow and out-of-hours go live on your number, with the 8am digest showing your team everything that came in. The first seven days are free, and you keep the off-switch throughout.
It depends on your call volumes and what you want covered, so MotionFlow scopes it on a 30-minute call rather than publishing a price list. The first seven days on your own number are free, and you keep the off-switch throughout.
In line with UK GDPR. Callers are told calls are recorded, the receptionist never takes UTRs, National Insurance numbers, bank details or passwords, and suppliers that process personal data are covered by data processing agreements. MotionFlow is a safety net for your front desk; compliance decisions stay with your practice.
Yes. It takes many calls at once, so clients aren't left on an engaged tone or voicemail on deadline day, evenings included. Routine questions get answered, new enquiries get booked, and your team gets an 8am digest of everything that came in overnight.
Let's map your practice
Give the next enquiry
a better first impression.
Bring your current phone setup and the software you run. We'll map one practical starting point and have you live within seven days — free for the first seven.
Seven days. Your number.
See what your front desk
has been missing.
Overflow and out-of-hours on your existing line, answered by a receptionist who knows your practice. First 7 days free. Switch it off whenever you like.