For UK community pharmacies

Your counter stays personal.
Your phone stays answered.

Round the clock

Phone and WhatsApp receptionists for community pharmacies. Capture routine requests, welcome service enquiries and give your team a clear handover, while your pharmacist stays focused on patients.

Try WhatsApp Start your 7 days
Built & supported in the UK ICO registered · ZC214289 Your team stays in control
08:12
S
Sam · Hartley’s PharmacyIllustrative AI response
Hartley’s Pharmacy, Sam, your AI receptionist. Is this a routine service enquiry, or would you like to speak to the team?
Do you offer blood pressure appointments?
The pharmacy team can confirm the service and suitability. When would a callback suit?
A call on Monday morning would be helpful.
Service enquiry · brief ready
Illustrative enquiry journey
Call answeredFollowed up on WhatsAppMonday, 08:12
The moments your pharmacy knows

Two missed moments.
One familiar problem.

Monday · 09:30
The phone rings.
Your desk is already busy.

Your team is helping a patient at the counter. The pharmacist is in a consultation when the phone rings again. A routine enquiry still needs a useful next step.

Sunday · 22:47
A routine enquiry.
After the pharmacy has closed.

Someone wants to ask about a locally available service on Sunday evening. An administrative first response captures a callback preference. Clinical or urgent concerns follow a different, immediate route.

That's the front desk this is built for
Calls picked up. Pharmacy team briefed.

A helpful first response for routine requests and an agreed route to a pharmacist. Medicine advice, assessments, eligibility and supply decisions stay with your pharmacy professionals.

Illustrative British community pharmacy with an oak counter, waiting chairs and a pharmacist speaking with an adult patient
More attention at the counter. A clear next step for the person on the phone.Illustrative community pharmacy
Your receptionist

Your front desk,
run like your best person runs it.

Choose the voice, the name and the manner. We tune it to your pharmacy, so every caller gets the welcome your best receptionist would give.

  1. Choose the voiceBritish voices, warm to formal. Name it whatever suits your pharmacy.
  2. Teach it your pharmacyYour current services, opening hours, approved messages and pharmacist handover routes.
  3. Set the rulesWhat it never says, when it hands over, and who gets the brief.
Talk or type · about two minutesExplore the pharmacy enquiry workflows

An honest answer whenever a caller asks whether it is AI, agreed recording notices and a clear handover. Medicine advice, assessment, eligibility and supply stay with the pharmacist. Prescription status is never guessed or disclosed without approved checks.

WhatsApp, 24/7

Patients already use WhatsApp.
Give routine enquiries a clear next step.

Sunday · 22:47
01

Routine enquiries, in their own time

An opening-hours question after work. A request to discuss a locally available service. An administrative starting point, with no symptom assessment.

02

Replied in seconds

It acknowledges, asks the one question that matters, and sets an honest expectation.

03

Your team takes over

A written brief lands in the shared inbox: who, the administrative request, which team and the next action. Nothing lost in someone's personal phone.

04

Agreed reminders, without extra detail

Neutral reminders, directions and agreed service callbacks. Clinical details belong in approved secure channels. Messages use the permissions, templates and opt-out handling you approve.

Keep messages administrative and minimise personal information. Medicine and symptom questions go to the pharmacist; urgent help is never held for a routine callback. Public demos use fictional details only.
Your systems, connected

Fits around how your pharmacy works.
Nothing to rip out.

Keep your existing number and pharmacy systems. We map routine requests, service enquiries and pharmacist handovers before assessing supplier access, permissions and NHS assurance requirements.

What doesn't change
  • Your phone number. Callers dial what they've always dialled.
  • Your PMR and service platforms. Any administrative connection is agreed with its supplier.
  • Who makes the clinical decisions. Your pharmacist — always.
  • Where patient records live. Your PMR and approved service systems, with agreed access and data handling.
What does
  • A first response — during busy counter periods and after closing.
  • Enquiries arrive as briefs, not voicemails to decode.
  • Service requests reach the diary through the workflow you approve.
  • You see everything that happened, at 8am, in one email.
01Where enquiries arrive
Your existing phone numberNothing changes for callers. Overflow and out-of-hours simply route to the front desk.
WhatsAppYour pharmacy number, or one we provide. Routine requests, service enquiries and agreed administrative follow-ups.
Google Business Profile & websiteCalls from your listing and enquiries from your website follow the agreed intake route.
02What the front desk does
MotionFlow front desk24/7
1
Answers promptlyOverflow calls and messages, while your team is at the counter or in a consultation.
2
Captures the routine requestA routine request or service enquiry — with a short administrative message and the next action captured.
3
Captures, routes or flagsService request to the team. Medicine question to the pharmacist. Urgent concerns follow the immediate human route and fallback.
4
Writes the briefWho, what, when, which team — ready before your people pick up.
03Where it lands — your tools
Microsoft 365Google Workspace
Your diaryService requests and team callbacks use approved availability. We assess your pharmacy diary, Microsoft 365 or Google Workspace where used; unconfirmed requests stay clearly marked.
PMR
Your PMR & service platformsPharmacy Manager, Hx / Analyst, TITAN and RxWeb are PMR options; Sonar Health supports pharmacy services. Each administrative connection needs supplier permissions and an agreed data flow.
TEAM
Counter team & pharmacistRoutine service requests and callbacks go to the right team. Clinical questions follow pharmacist handover rules, with an agreed fallback when unavailable.
The 8am digestA concise routine-enquiry handover in your approved inbox. Use minimal detail and secure links where supported; urgent concerns never wait for the digest.

Choose your system to scope routine requests, supplier access and pharmacist handovers.

Discuss my pharmacy’s setup
Before anything connects, we check:software edition
supplier access & assurance
identity & access checks
minimum approved fields
pharmacist handover & fallback

Genuine vendor logos identify software we can assess with you. PMR, service and calendar systems have different roles. Access depends on supplier permissions, the agreed purpose, security and any required NHS assurance. No live connector, NHS access or vendor partnership is implied.

Every morning at 8

Every enquiry tracked.
One email, before the first coffee.

At your agreed opening time, your team sees routine enquiries, service requests and callbacks in one place. Clinical and urgent concerns follow the immediate handover route when raised.

  • Overnight, in one lineRoutine calls, WhatsApps, service enquiries and callbacks — clearly summarised.
  • Outstanding actions, clearly markedService availability and callbacks stay unconfirmed until your team accepts them. Urgent concerns are never parked in a morning email.
  • Every request linkedMinimum enquiry details and the next action — routed through approved channels to your pharmacy team. Sensitive records stay in authorised systems.
Front desk digest — Monday · illustrative exampleSent 08:00
MFMotionFlow → the pharmacy team, Hartley’s Pharmacy · overnight 18:00–08:00
0
Calls
0
WhatsApps
0
New enquiries
0
Service requests
Overnight activity · 20 contacts · 18:00 → 08:00
22:47 service enquiry 07:30 the rush
18202200020405060708
Needs a human today
New enquiry. Jordan has asked about a blood pressure service. Team callback requested; suitability not assessed.
Callback. Priya has asked about flu vaccination appointments — the team will confirm availability and eligibility.
Routed. Two opening-hours questions — approved information shared, with no clinical advice.
Quiet. A prescription-status request is with the pharmacy team for review. No readiness or supply confirmed.
Illustrative digest for a fictional pharmacy.
The numbers

More time at the counter.
Less routine administration.

Explore the routine enquiry time your front desk handles. Use your own volumes and timings.

0
illustrative hours a month
0
illustrative hours a year

Illustrative only: enquiries × coverage × intake minutes. Excludes follow-up, reviews and system costs. Your team still owns every handover; this is not a staffing forecast.

Explore your pharmacy’s figures →
The pharmacy enquiry journey

The calls your pharmacy knows.
A clear next step for each.

01 / 06
01Prescription enquiries

Capture the request. Never guess readiness.

Route an administrative status request to the pharmacy team. Any live status disclosure needs verified data, identity checks and supplier permission; a request never means a medicine is ready or available.

Workflow
Team review
02Pharmacy First · England

A useful first step. A pharmacist decides.

Explain only the services your pharmacy currently offers. Participation and pathways must be checked locally. Clinical assessment, eligibility, treatment and any supply stay with the pharmacist.

Workflow
Pharmacist
03Vaccination enquiries

Make the next conversation easier.

Capture a request to discuss locally available NHS or private vaccinations. Your team confirms availability, eligibility, clinical checks and booking; the assistant makes no suitability decision.

Workflow
Service team
04Blood pressure service

Less phone administration. More patient time.

Share pharmacy-approved service and opening-hours information. Pass requests to the team for eligibility and appointment confirmation. The assistant never interprets readings or gives health advice.

Workflow
Team callback
05Agreed reminders

Helpful messages. Minimum detail.

Send neutral service reminders or callback information through the channel and permissions your pharmacy approves. Use authorised secure systems for clinical records, referrals and sensitive detail.

Workflow
Privacy
06Clinical handovers

Bring the pharmacist into the conversation.

Do not assess symptoms, advise on doses or decide supply. Follow the approved human handover and fallback. Urgent concerns receive immediate signposting, never a place in the routine callback queue.

Workflow
Human route

Illustrative administrative workflows. NHS examples refer to England; current local services, professional handovers and required assurance are agreed before live use.

A controlled start

Ready for your pharmacy.
First 7 days free.

01 / 04
Illustration: headphones on an office floor plan with location pins
Scope & review

Listen

We map your phone setup, software, teams and handover rules. We agree what the receptionists may say — and what they never say.

Illustration: two desk phones side by side, one a glowing shadow copy
Approved testing

Shadow

Use approved test scenarios first. Review medicine questions, urgent signposting, failed handovers and privacy boundaries. Agree staff training and acceptance evidence.

Illustration: a phone handset lifted off its cradle with a glowing ring, night window behind
After sign-off

Live

Live use starts only after your pharmacy accepts the workflow and applicable clinical-safety, privacy, supplier and NHS assurance checks are complete. Keep monitoring and the off-switch.

7 days
free

Try the agreed workflow before expanding it. The seven-day trial begins after the required governance, clinical-safety, privacy and access checks are complete. Your proposal confirms scope, price and trial terms.

Start your 7 days →
Your standards, always

Your team. Your rules.
Always in control.

Illustration: a name badge on a lanyard with a robot emblem and a tick

Honest about being AI

Ask and it will always tell you it is AI, with a recording notice where used. Your pharmacy approves the greeting, administrative scope and handover rules.

Illustration: a folder being handed from one person to another, a shield beside it

Pharmacist-led decisions

Medicine advice, clinical assessment, eligibility and supply stay with your pharmacist. The receptionist follows approved administrative scripts and human handover rules.

Illustration: a small vault with document folders inside and a padlock

Patient records, approved channels

Agree minimum data, lawful basis, any Article 9 condition, DPIA, processor terms, retention and secure channels before live use. A demo consent notice does not complete that review.

Illustration: a large orange toggle switch with a hand resting beside it

You hold the off-switch

Agree monitoring, incident handling, downtime fallback and a safe off-switch. Your pharmacy retains professional accountability and reviews the service.

Research-informed, with local sign-off. Our scope follows the GPhC’s April 2026 AI statement, NHS Pharmacy First guidance for England, ICO DPIA guidance and NHS clinical-safety guidance. Before patient use, we agree the applicable clinical-safety, DSPT, privacy and supplier-assurance requirements with your pharmacy. This page does not establish compliance or NHS or regulator approval. NHS services and regulatory arrangements differ across the UK.
Before you start

A few sensible questions.

Updated

Let's map your pharmacy

Give the next enquiry
a better first impression.

Bring your phone setup, PMR and current service list. We’ll scope one administrative workflow and agree the governance, clinical-safety, privacy and access checks before any patient-facing trial.

Start your free 7 days

For pharmacy teams only: your business contact details and optional PMR or service-platform choice. Do not include patient, prescription or health information. MotionFlow rings you within one working day to book a 30-minute set-up call.

What's the biggest headache?
A few details. No spam, ever. Processed in line with UK GDPR.

Got it. We'll ring you.

Within one working day, on the number you gave. If you'd rather not wait, message MotionFlow on WhatsApp now.

Seven days. Your number.

See what your front desk
has been missing.

Overflow and out-of-hours on your existing line, answered by a receptionist who knows your pharmacy. First 7 days free. Switch it off whenever you like.

7days to try it
£0for the first week
24/7evenings and weekends
UKbuilt and supported
Your personalised demo

Hear your pharmacy's receptionist

Enter your pharmacy name, then try a fictional administrative enquiry with Sam. No patient care, medicine supply or real booking is arranged.

For pharmacy teams exploring MotionFlow. Use fictional details only, with no medicines, symptoms or patient identifiers. Entering a pharmacy name personalises this demo only; it does not submit a sales enquiry. Privacy notice.

Live demonstration · Hartley’s Pharmacy

Talk to Sam

Try a routine service enquiry. Sam is an AI demonstration for a fictional pharmacy in England. Use fictional details only. No medicine advice, real booking, referral or prescription action.

Before we connect you

Starting the call loads the ElevenLabs voice widget, which uses your microphone (only during the call) and sets a cookie. Conversations may be reviewed to improve the service. Use fictional details. For a real medicine or health question, contact your pharmacist. In England, call 999 for a life-threatening emergency or NHS 111 if you need urgent medical help. This demo cannot assess symptoms or contact services for you.

Call started. Speak when you hear them.
Connecting…

Your browser may ask to use your microphone. Tap Allow.

A demonstration by MotionFlow for a fictional pharmacy. Conversations may be recorded.